Privacy policy
Last updated: 11 August 2026
This Privacy Policy explains how Rich Cast of Characters collects, uses, stores and shares personal information when you visit www.richcastofcharacters.com, purchase our products, contact us or otherwise interact with our business.
Rich Cast of Characters is an independently owned business owned and operated by Piyaphan Boonphen and is responsible for the personal information described in this policy.
Contact details:
Rich Cast of Characters
Email: info@richcastofcharacters.com
Business address:
46/36 VIA 31
Sukhumvit 31
Klongton-Nuea, Wattana
Bangkok 10110
Thailand
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Information we collect
Depending on how you interact with us, we may collect the following information:
Personal and contact information
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Name
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Email address
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Telephone number
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Billing address
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Delivery address
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Country or region
Order information
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Products, sizes, colours and other options ordered
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Order number and purchase history
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Payment status and transaction information
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Delivery and tracking information
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Exchange, complaint or customer-support history
Payment information
Payments are processed through third-party payment service providers. We generally do not receive or store your complete payment-card details.
We may receive limited payment information, such as payment confirmation, payment method, transaction reference, billing details or the final digits of a payment card.
Communications
We may collect information contained in emails, messages, customer-service enquiries, reviews, photographs or other communications you send to us.
Technical and usage information
When you visit the Website, we or our service providers may automatically collect
information such as:
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IP address
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Browser and device type
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Operating system
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Approximate location
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Pages viewed
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Time spent on the Website
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Referring website
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Links or advertisements clicked
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Cookie and similar technology identifiers
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Marketing preferences
We may collect information about whether you have chosen to receive newsletters, product updates, promotional messages or personalised advertising.
2. How we collect information
We may collect personal information:
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directly from you when you place an order, contact us, subscribe to marketing or provide information through the Website;
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automatically through cookies and similar technologies when you use the Website; and
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from service providers involved in payments, website operation, fraud prevention, analytics, advertising and delivery.
3. How we use personal information
We may use personal information to:
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process and confirm orders;
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collect and verify payments;
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produce, package and deliver products;
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communicate about production, delivery, exchanges or order issues;
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provide customer service;
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respond to questions, complaints or requests;
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prevent fraud, misuse and unauthorised transactions;
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operate, maintain and secure the Website;
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understand how customers use the Website;
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improve our products, Website and customer experience;
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measure the effectiveness of advertising;
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send marketing communications where permitted;
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maintain accounting, tax and business records;
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establish, exercise or defend legal claims; and
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comply with legal and regulatory obligations.
Where information is required to process an order or enter into a contract with you, we may be unable to accept or fulfil the order if the necessary information is not provided.
4. Legal grounds for using information
Depending on the circumstances and applicable law, we may use personal information on the following grounds:
Contract
Processing is necessary to accept, produce, fulfil and deliver your order or to take steps at your request before entering into a contract.
Legal obligation
Processing is necessary to comply with accounting, tax, consumer-protection, fraud-prevention or other legal requirements.
Legitimate interests
Processing is necessary for legitimate business purposes, including operating and protecting the Website, preventing fraud, improving our services, understanding customers and managing our business, provided that these interests do not override your rights.
Consent
We may rely on your consent for activities such as optional marketing communications, non-essential cookies or personalised advertising. You may withdraw your consent at any time.
5. Cookies and similar technologies
The Website may use cookies, pixels and similar technologies to operate correctly, remember preferences, understand Website activity and measure advertising performance.
These technologies may include:
Necessary cookies
These are required for essential Website functions such as security, checkout, shopping-cart operation and payment processing.
Functional cookies
These remember choices and help provide an improved Website experience.
Analytics cookies
These help us understand how visitors use the Website and identify areas for improvement.
Advertising cookies
These may be used to measure advertising, limit repeated advertisements or show more relevant advertising.
We may use analytics and advertising services provided by third parties, including Google, where enabled. These providers may collect information through cookies or similar technologies according to their own privacy policies.
Where required, non-essential cookies will be used only after you have made your cookie choices. You can also control cookies through your browser settings. Blocking certain cookies may affect how the Website functions.
6. Marketing communications
We may send marketing communications where you have requested them or where otherwise permitted by law.
You may unsubscribe at any time by:
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selecting the unsubscribe link in a marketing email; or
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contacting us at info@richcastofcharacters.com.
Unsubscribing from marketing will not prevent us from sending necessary communications relating to an order, payment, delivery, exchange or customer-service request.
7. How we share information
We may share personal information only where reasonably necessary with:
Website and technology providers
Providers that host, operate, maintain or secure our Website and e-commerce systems, including Wix and related service providers.
Payment providers
Banks, card networks, payment gateways and payment processors involved in processing or verifying transactions.
Production and fulfilment providers
Service providers involved in producing, preparing or fulfilling an order where access to limited customer information is necessary.
Shipping and delivery providers
Shipping agencies, international couriers, customs providers and local delivery partners involved in delivering an order.
Analytics and advertising providers
Providers that help us understand Website use, measure campaigns and operate advertising, including Google where enabled.
Professional advisers
Accountants, auditors, insurers, lawyers and other professional advisers where reasonably necessary.
Government and legal authorities
Authorities, courts, regulators or law-enforcement bodies where disclosure is required by law or reasonably necessary to protect our rights, customers or business.
Business transfers
A buyer, investor or successor if all or part of the business is sold, transferred or reorganised, subject to appropriate confidentiality protections.
We do not sell or rent customers’ personal information.
8. International transfers
Rich Cast of Characters is based in Thailand and sells products internationally.
Some service providers may process or store personal information outside Thailand or the country in which you live. Information may also be transferred internationally when necessary to deliver an order.
Where required by applicable law, we will take reasonable steps to ensure that international transfers are supported by appropriate safeguards or another lawful basis.
9. How long we keep information
We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including to fulfil orders, provide customer service, maintain business records and comply with legal obligations.
In general:
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order, payment, delivery and accounting records may be retained for up to 10 years after the relevant transaction, or longer where required by law;
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customer-service and complaint records may be retained for as long as reasonably necessary to resolve the matter and protect legal rights;
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marketing information may be retained until you unsubscribe, withdraw consent or the information is no longer required; and
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cookie information is retained according to the duration of the relevant cookie or service.
Information may be retained for a longer period where necessary to comply with law, resolve a dispute, prevent fraud or establish, exercise or defend a legal claim.
When information is no longer required, we will take reasonable steps to delete, destroy or anonymise it.
10. Information security
We use reasonable technical and organisational measures intended to protect personal information against loss, unauthorised access, alteration, misuse or disclosure.
Access to personal information is limited to people and service providers who reasonably need it for the purposes described in this policy.
However, no website, online transaction or storage system can be guaranteed to be completely secure. You are responsible for keeping any account credentials or passwords confidential.
11. Your privacy rights
Depending on applicable law and the circumstances, you may have the right to:
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request information about how your personal information is used;
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request access to and a copy of your personal information;
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request correction of inaccurate or incomplete information;
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request deletion, destruction or anonymisation of information that is no longer required;
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request restriction of certain processing;
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object to certain uses of your information, including direct marketing;
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withdraw consent at any time where processing is based on consent;
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request transfer of information in a commonly usable format where applicable; and
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submit a complaint to Thailand’s Personal Data Protection Committee or another competent data-protection authority.
Withdrawing consent does not affect processing that was lawful before the withdrawal.
Some rights may be limited where we are required to retain information by law or where information is needed to fulfil an order, resolve a dispute or establish, exercise or defend a legal claim.
To exercise a privacy right, contact info@richcastofcharacters.com. We may need to request additional information to confirm your identity before completing the request.
12. Children’s information
The Website is not intended for young children.
If you are not legally able to consent to the use of your personal information or enter into a purchase contract, you should use the Website only with the involvement and permission of a parent or legal guardian.
We do not knowingly collect personal information from young children without appropriate parental or guardian consent. If you believe a child has provided personal information improperly, please contact us so that we can take appropriate action.
13. Third-party websites
The Website may contain links to websites, social-media platforms or services operated by third parties.
We are not responsible for the privacy, security or content of third-party services. Please review the privacy policy of the relevant third party before providing personal information.
14. Changes to this policy
We may update this Privacy Policy from time to time to reflect changes to our business, Website, service providers or legal obligations.
The updated policy will be published on this page with a revised “Last updated” date. Changes take effect when the updated policy is published unless otherwise stated.
15. Contact and complaints
If you have questions, concerns or requests relating to this Privacy Policy or your personal information, please contact:
Rich Cast of Characters
Email: info@richcastofcharacters.com
Business address:
46/36 VIA 31
Sukhumvit 31
Klongton-Nuea, Wattana
Bangkok 10110
Thailand
If you believe your personal information has been handled unlawfully, you may also submit a complaint to Thailand’s Personal Data Protection Committee or another competent data-protection authority.