Rich Cast of Characters is a Bangkok-based footwear label inspired by the unique individuality of legendary and modern icons. The brand’s core identity was inspired by Max Ernst’s “A Friends Reunion” painting, which to Co Founder and Creative Director Sonia Piyaphan Boonphen, exemplifies individuals’ uniqueness and how the depicted legends were able to use their ability and skills to do something greater than themselves. This inspiration became the driving force for Sonia, leading her to create Rich Cast of Characters as a way to ignite hope, courage and individuality for everyone around the world.
Rich Cast of Characters is, thus, more than a laid-back elegant footwear label; the brand is a direct manifestation of Sonia’s faith in the power of freedom. Sonia believes that the freedom to be different, to fiercely express one’s voice, and to truly be oneself is the ultimate force that will create a powerful and lasting impact for generations to come. The brand aims to adhere to this belief by consciously focusing on diversity and inclusivity in their design, creating unisex pieces with an expansive size range. The brand also never envisions just a single way of wearing any of its pieces, as all pieces are created with the goal of allowing the wearer to freely style each design however they would like to.
Rich Cast of Characters also envisions a different world. Having worked with various fashion brands, Sonia has seen first hand how the fashion industry has fueled a world, in which following fashion norms and rules is prioritized to quality, passion and authenticity. One of the resulting issues is the enormous waste created by local and international brands’ desire to constantly chase the latest trends and meet the ever changing market demands. These issues motivate the Rich Cast of Characters team everyday to create its own rules, showing the world that fashion brands can create a positive impact upon their community.
Because of these values, Rich Cast of Characters only produces each design in a limited quantity, carefully crafting every detail of its products to ensure the perfect fit and the highest quality. Through this slow luxury fashion approach, Rich Cast of Character is able to limit waste in its production, while promoting a different perspective towards fashion and consumption. Ultimately, Rich Cast of Characters aims to encourage its community to push the boundaries of their society, despite the social, cultural and gender norms. No matter where you live, Rich Cast of Character hopes to always inspire you to be proud of your originality --not only in fashion, but in everything that you do in life.